Your Copywriting Education is Just Starting Once You Learn The Principles
Getting successful with copywriting is not just about putting the pen to paper, you have to go by certain established rules and follow a few proven principles. There are so many ways to write poor copy and many reasons why most people do not achieve greatness. You cannot be a lazy person and ever expect to write good copy, and so with that let's talk more about it.
The most important part of any piece of copy you will ever produce is the research and planning phase, and that will include thoroughly understanding what is being promoted. A huge part of any sales copy is how well the benefits are conveyed to the reader, and product knowledge is what gives the writer that knowledge. It is not necessarily that you need to prove that you know the product, it is that you need the knowledge to use the principles of copywriting most effectively. As you are planning your copy, you have to come from a direction which is also referred to having an angle, and it will serve to bring the reader into what you have written. Successful copy is simple, and the reason it converts so well is because it should i hire a copywriter isn't complicated. Copy appeals to the emotions of people, and generally speaking you need to write in a fairly simple manner to best accomplish that. The bottom line forever is that you have to know your market and then use language they understand and will connect with on a gut level.
There are lots of ways to provide evidence that what you are claiming in your copy is accurate; that is something you have to do. It is ideal if you can offer third party validation of your claims because that means it is more toward being unbiased. There are too many variables to be able to make universal statements other than you do need to prove your claims in some way. If you are sending warm prospects to a letter, then the task is easier but proof still needs to be made.
If you want to write your own copy, then that is great and you can do it; just learn properly with the basics. Tons of advanced methods and techniques, so do not think you will become bored or stop learning.